An Empirical Study of Consumers’ Sensitivity to the Wording...

An Empirical Study of Consumers’ Sensitivity to the Wording of Affirmative Disclosure Messages

Funkhouser, G. Ray
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Volume:
3
Language:
english
Journal:
Journal of Public Policy & Marketing
DOI:
10.1177/074391568400300102
Date:
January, 1984
File:
PDF, 1.03 MB
english, 1984
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