Psychological switching mechanism of consumers' luxury and...

Heliyon 2019 / 05 Vol. 5; Iss. 5

Psychological switching mechanism of consumers' luxury and non-luxury brand attitude formation: the effect of store location prestige and self-congruity

Kumagai, Ken, Nagasawa, Shin'ya
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Volume:
5
Language:
english
Journal:
Heliyon
DOI:
10.1016/j.heliyon.2019.e01581
Date:
May, 2019
File:
PDF, 547 KB
english, 2019
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