Destination brand equity-formation: Positioning by tourism...

Journal of Destination Marketing & Management 2019 / 06 Vol. 12

Destination brand equity-formation: Positioning by tourism type and message consistency

Rodríguez-Molina, M.A., Frías-Jamilena, D.M., Del Barrio-García, S., Castañeda-García, J.A.
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Volume:
12
Language:
english
Journal:
Journal of Destination Marketing & Management
DOI:
10.1016/j.jdmm.2019.03.010
Date:
June, 2019
File:
PDF, 678 KB
english, 2019
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