Sales Tests as a Measure of Advertising Effectiveness

Sales Tests as a Measure of Advertising Effectiveness

Benesch, Charles
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
17
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224295201700206
Date:
October, 1952
File:
PDF, 501 KB
english, 1952
Conversion to is in progress
Conversion to is failed