Believability and Attitudes toward Alcohol Warning Label...

Journal of Public Policy & Marketing 1990 / 01 Vol. 9; Iss. 1

Believability and Attitudes toward Alcohol Warning Label Information: The Role of Persuasive Communications Theory

Andrews, J. Craig, Netemeyer, Richard G., Durvasula, Srinivas
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Volume:
9
Language:
english
Journal:
Journal of Public Policy & Marketing
DOI:
10.1177/074391569000900101
Date:
January, 1990
File:
PDF, 1.36 MB
english, 1990
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