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Decision Sciences 2019 / 05

The Impact of Online Review Content and Linguistic Style Matching on New Product Sales: The Moderating Role of Review Helpfulness

Topaloglu, Omer, Dass, Mayukh
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Journal:
Decision Sciences
DOI:
10.1111/deci.12378
Date:
May, 2019
File:
PDF, 635 KB
2019
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