Paradoxical side effects of green advertising: how...

International Journal of Advertising 2019 / 05

Paradoxical side effects of green advertising: how purchasing green products may instigate licensing effects for consumers with a weak environmental identity

Meijers, Marijn H. C., Noordewier, Marret K., Verlegh, Peeter W. J., Willems, Winne, Smit, Edith G.
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Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2019.1607450
Date:
May, 2019
File:
PDF, 1.72 MB
2019
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