Purchase Decisions and Group Influence

Journal of Marketing Research 1970 / 11 Vol. 7; Iss. 4

Purchase Decisions and Group Influence

Witt, Robert E., Bruce, Grady D.
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Volume:
7
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377000700417
Date:
November, 1970
File:
PDF, 527 KB
english, 1970
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