Marketing's Influence and New Product Performance in...

Journal of International Marketing 1999 / 03 Vol. 7; Iss. 1

Marketing's Influence and New Product Performance in Chinese Firms

Li, Haiyang, Atuahene-Gima, Kwaku
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Volume:
7
Language:
english
Journal:
Journal of International Marketing
DOI:
10.1177/1069031X9900700104
Date:
March, 1999
File:
PDF, 1.82 MB
english, 1999
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