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“Hey, that could be me”: The role of similarity in narrative persuasion
Ooms, Joëlle, Hoeks, John, Jansen, Carel, Himmel, WolfgangVolume:
14
Journal:
PLOS ONE
DOI:
10.1371/journal.pone.0215359
Date:
April, 2019
File:
PDF, 1.18 MB
2019