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Cause-Related Marketing Research (1988–2016): An Academic Review and Classification
Thomas, Sujo, Kureshi, Sonal, Vatavwala, SanketLanguage:
english
Journal:
Journal of Nonprofit & Public Sector Marketing
DOI:
10.1080/10495142.2019.1606757
Date:
April, 2019
File:
PDF, 2.29 MB
english, 2019