Research in Marketing Completed and in Progress
Breyer, Ralph F., Canoyer, Helen G., Frederick, John H., Stehman, J. HaroldVolume:
7
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224294300700415
Date:
April, 1943
File:
PDF, 2.23 MB
english, 1943