Unit Pricing Ten Years Later: A Replication

Journal of Marketing 1983 / 01 Vol. 47; Iss. 1

Unit Pricing Ten Years Later: A Replication

Aaker, David A., Ford, Gary T.
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Volume:
47
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224298304700112
Date:
January, 1983
File:
PDF, 778 KB
english, 1983
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