Book Review: Marketing Performance Assessment

Journal of Marketing 1990 / 01 Vol. 54; Iss. 1

Book Review: Marketing Performance Assessment

Jaworski, Bernard J., Shapiro, Stanley J.
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Volume:
54
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224299005400110
Date:
January, 1990
File:
PDF, 738 KB
english, 1990
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