Understanding word-of-mouth (WOM) intentions of mobile app users: The role of simplicity and emotions during the first interaction
Verkijika, Silas Formunyuy, De Wet, LizetteJournal:
Telematics and Informatics
DOI:
10.1016/j.tele.2019.05.003
Date:
May, 2019
File:
PDF, 488 KB
2019