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The effect of female portrayal in advertising on the Palestinian females purchase decision
Salem, Mohammed Z., Baidoun, Samir, Walsh, Grace, Sweidan, NethamLanguage:
english
Journal:
Journal of Islamic Marketing
DOI:
10.1108/JIMA-09-2017-0099
Date:
May, 2019
File:
PDF, 247 KB
english, 2019