Why Concept and Product Tests Fail to Predict New Product...

Why Concept and Product Tests Fail to Predict New Product Results

Tauber, Edward M.
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Volume:
39
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224297503900414
Date:
October, 1975
File:
PDF, 584 KB
english, 1975
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