A Comment on “Evaluating and Improving Argument-Centered...

Journal of Marketing 1990 / 04 Vol. 54; Iss. 2

A Comment on “Evaluating and Improving Argument-Centered Works in Marketing”

Sterrett, S. Martin, Smith, Daniel C.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
54
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224299005400207
Date:
April, 1990
File:
PDF, 924 KB
english, 1990
Conversion to is in progress
Conversion to is failed