Brief vs. Comprehensive Descriptions in Measuring...

Journal of Marketing Research 1971 / 02 Vol. 8; Iss. 1

Brief vs. Comprehensive Descriptions in Measuring Intentions to Purchase

Armstrong, J. Scott, Overton, Terry
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Volume:
8
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377100800120
Date:
February, 1971
File:
PDF, 713 KB
english, 1971
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