Mail Survey Response Rate and Bias: The Effect of Home...

Journal of Marketing Research 1977 / 08 Vol. 14; Iss. 3

Mail Survey Response Rate and Bias: The Effect of Home versus Work Address

Mcginnis, Michael A., Hollon, Charles J.
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Volume:
14
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377701400316
Date:
August, 1977
File:
PDF, 327 KB
english, 1977
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