Cognitive Relativism and the Practice of Marketing Science

Journal of Marketing 1987 / 01 Vol. 51; Iss. 1

Cognitive Relativism and the Practice of Marketing Science

Muncy, James A., Fisk, Raymond P.
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Volume:
51
Journal:
Journal of Marketing
DOI:
10.1177/002224298705100102
Date:
January, 1987
File:
PDF, 1.82 MB
1987
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