Formulation of an Index of Propensity to Buy

Journal of Marketing Research 1964 / 05 Vol. 1; Iss. 2

Formulation of an Index of Propensity to Buy

Rothman, James
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Volume:
1
Journal:
Journal of Marketing Research
DOI:
10.1177/002224376400100203
Date:
May, 1964
File:
PDF, 782 KB
1964
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