Finding the Research Generalist: The Solution may not be...

Journal of Marketing Research 1969 / 11 Vol. 6; Iss. 4

Finding the Research Generalist: The Solution may not be Black or White but it Isn't Green Either

Wortzel, Lawrence H.
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Volume:
6
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224376900600419
Date:
November, 1969
File:
PDF, 353 KB
english, 1969
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