The Effects of Serial Correlation and Data Aggregation on...

The Effects of Serial Correlation and Data Aggregation on Advertising Measurement

Weiss, Doyle L., Weinberg, Charles B., Windal, Pierre M.
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Volume:
20
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224378302000305
Date:
August, 1983
File:
PDF, 1.20 MB
english, 1983
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