Application of Cluster Analysis in Marketing Communications...

Sustainability 2019 / 04 Vol. 11; Iss. 8

Application of Cluster Analysis in Marketing Communications in Small and Medium-Sized Enterprises: An Empirical Study in the Slovak Republic

Ližbetinová, Lenka, Štarchoň, Peter, Lorincová, Silvia, Weberová, Dagmar, Průša, Petr
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Volume:
11
Language:
english
Journal:
Sustainability
DOI:
10.3390/su11082302
Date:
April, 2019
File:
PDF, 939 KB
english, 2019
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