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Go pop-up: Effects of temporary retail on product- and brand-related consumer reactions
Zogaj, Adnan, Olk, Stephan, Tscheulin, Dieter K.Volume:
50
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2019.05.002
Date:
September, 2019
File:
PDF, 1.05 MB
2019