[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Finding New Ways to Engage and Satisfy Global Customers (Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)) || University Social Augmenters Brand Equity: Do University Social Augmenters Possess Brand Characteristics? An Abstract
Rossi, Patricia, Krey, NinaVolume:
10.1007/97
Year:
2019
Language:
english
DOI:
10.1007/978-3-030-02568-7_129
File:
PDF, 144 KB
english, 2019