Using brand identity to build brand equity: A comparison...

South African Journal of Business Management 2019 / 04 Vol. 50; Iss. 1

Using brand identity to build brand equity: A comparison between the South African and Dutch business-to-business architectural industry

Verster, Alet, Petzer, Daniël J., Cunningham, Nicole
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Volume:
50
Language:
english
Journal:
South African Journal of Business Management
DOI:
10.4102/sajbm.v50i1.1372
Date:
April, 2019
File:
PDF, 617 KB
english, 2019
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