Building resistance to brand switching during disruptions...

Journal of Retailing and Consumer Services 2019 / 09 Vol. 50

Building resistance to brand switching during disruptions in a competitive market

Appiah, Dominic, Howell, Kerry E., Ozuem, Wilson, Lancaster, Geoff
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Volume:
50
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2019.05.012
Date:
September, 2019
File:
PDF, 813 KB
english, 2019
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