The influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process
Alonso Dos Santos, Manuel, Velasco Vizcaíno, Franklin, Pérez Campos, CarlosLanguage:
english
Journal:
Sport in Society
DOI:
10.1080/17430437.2019.1619700
Date:
May, 2019
File:
PDF, 1.05 MB
english, 2019