Animated Host-Selling Advertisements: Their Impact on Young...

Journal of Public Policy & Marketing 1986 / 01 Vol. 5; Iss. 1

Animated Host-Selling Advertisements: Their Impact on Young Children's Recognition, Attitudes, and Behavior

Hoy, Mariea Grubbs, Young, Clifford E., Mowen, John C.
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Volume:
5
Journal:
Journal of Public Policy & Marketing
DOI:
10.1177/074391568600500112
Date:
January, 1986
File:
PDF, 1.32 MB
1986
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