Hedonismo e moralismo: consumo na base da pirâmide

Revista de Administração de Empresas 2013 / 04 Vol. 53; Iss. 2

Hedonismo e moralismo: consumo na base da pirâmide

Hemais, Marcus Wilcox, Casotti, Leticia Moreira, Rocha, Everardo Pereira Guimarães
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Volume:
53
Journal:
Revista de Administração de Empresas
DOI:
10.1590/S0034-75902013000200007
Date:
April, 2013
File:
PDF, 363 KB
2013
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