Comparing Lead Users to Emergent‐nature Consumers as Sources of Innovation at Early Stages of New Product Development
Hamdi‐Kidar, Linda, Keinz, Peter, Le Nagard, Emmanuelle, Vernette, EricLanguage:
english
Journal:
Journal of Product Innovation Management
DOI:
10.1111/jpim.12500
Date:
May, 2019
File:
PDF, 468 KB
english, 2019