Toward Identifying the Inventive Templates of New Products:...

Journal of Marketing Research 1999 / 05 Vol. 36; Iss. 2

Toward Identifying the Inventive Templates of New Products: A Channeled Ideation Approach

Goldenberg, Jacob, Mazursky, David, Solomon, Sorin
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Volume:
36
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379903600205
Date:
May, 1999
File:
PDF, 1.57 MB
english, 1999
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