Crowd pleasers: media characters in food company websites...

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Young Consumers Insight and Ideas for Responsible Marketers 2019 / 05

Crowd pleasers: media characters in food company websites and apps for children

Hurwitz, Lisa B., Montague, Heather, Lauricella, Alexis R., Alvarez, Aubry L., Pietrantonio, Francesca, Ford, Meredith L., Wartella, Ellen
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Language:
english
Journal:
Young Consumers
DOI:
10.1108/YC-09-2018-0847
Date:
May, 2019
File:
PDF, 246 KB
english, 2019
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