Strategic Manipulation of University Rankings, the Prestige...

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Strategic Manipulation of University Rankings, the Prestige Effect, and Student University Choice

Dearden, James A., Grewal, Rajdeep, Lilien, Gary L.
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Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/0022243719831258
Date:
May, 2019
File:
PDF, 473 KB
english, 2019
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