Advertisement Size and the Relationship between Product...

Advertisement Size and the Relationship between Product Usage and Advertising Exposure

Silk, Alvin J., Geiger, Frank P.
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Volume:
9
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377200900106
Date:
February, 1972
File:
PDF, 843 KB
english, 1972
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