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[Springer Proceedings in Business and Economics] Advances in National Brand and Private Label Marketing (Sixth International Conference, 2019) || Augmented Empathic Capacity: An Integrative Framework for Supporting Customer Engagement Throughout the Automated Customer Journey

Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Roggeveen, Anne
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Volume:
10.1007/97
Year:
2019
Language:
english
DOI:
10.1007/978-3-030-18911-2_16
File:
PDF, 234 KB
english, 2019
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