Top managers’ role in key account management

Journal of Business & Industrial Marketing 2019 / 06

Top managers’ role in key account management

Pereira, Giancarlo, Tzempelikos, Nektarios, Trento, Luiz Reni, Trento, Carlos Renato, Borchardt, Miriam, Viegas, Claudia Viviane
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Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/JBIM-08-2018-0243
Date:
June, 2019
File:
PDF, 314 KB
english, 2019
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