Reducing perceived vulnerability to increase utilization of...

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Journal of Services Marketing 2019 / 05

Reducing perceived vulnerability to increase utilization of nonprofit services

Tanner, Emily C., Su, Lixun
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Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/JSM-12-2017-0434
Date:
May, 2019
File:
PDF, 239 KB
english, 2019
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