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Place Branding and Public Diplomacy 2019 / 5

Exploring the analytics for linking consumer-based brand equity (CBBE) and financial-based brand equity (FBBE) of destination or place brands

Tasci, Asli D. A.
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Journal:
Place Branding and Public Diplomacy
DOI:
10.1057/s41254-019-00125-7
Date:
May, 2019
File:
PDF, 990 KB
2019
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