A Model of Strategy Mix Choice for Planned Social Change

Journal of Marketing 1982 / 01 Vol. 46; Iss. 1

A Model of Strategy Mix Choice for Planned Social Change

Sheth, Jagdish N., Frazier, Gary L.
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Volume:
46
Journal:
Journal of Marketing
DOI:
10.1177/002224298204600102
Date:
January, 1982
File:
PDF, 1.50 MB
1982
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