Stapel Scale or Semantic Differential in Marketing...

Journal of Marketing Research 1974 / 08 Vol. 11; Iss. 3

Stapel Scale or Semantic Differential in Marketing Research?

Hawkins, Del I., Albaum, Gerald, Best, Roger
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Volume:
11
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377401100311
Date:
August, 1974
File:
PDF, 736 KB
1974
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