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A game theoretic approach to coordinate price promotion and advertising policies with reference price effects in a two-echelon supply chain
Malekian, Yaser, Rasti-Barzoki, MortezaVolume:
51
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2019.05.028
Date:
November, 2019
File:
PDF, 1.22 MB
english, 2019