The Relationship between Anxiety and Positive and Negative...

The Relationship between Anxiety and Positive and Negative Advertising Appeals

Wheatley, John J., Oshikawa, Sadaomi
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Volume:
7
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377000700110
Date:
February, 1970
File:
PDF, 704 KB
english, 1970
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