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Electronic Commerce Research and Applications 2019 / 6

Spreading The Word: Customer Experience in Traditional and Electronic Word-of-Mouth Intentions

Ribamar Siqueira, Jose, Peña García, Nathalie, ter Horst, Enrique, Molina, German
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Language:
english
Journal:
Electronic Commerce Research and Applications
DOI:
10.1016/j.elerap.2019.100870
Date:
June, 2019
File:
PDF, 487 KB
english, 2019
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