How Does Enforcement Deter Gray Market Incidence?

Journal of Marketing 2006 / 01 Vol. 70; Iss. 1

How Does Enforcement Deter Gray Market Incidence?

Antia, Kersi D., Bergen, Mark E., Dutta, Shantanu, Fisher, Robert J.
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Volume:
70
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.70.1.092.qxd
Date:
January, 2006
File:
PDF, 123 KB
2006
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