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Implementing effective customer participation for hedonic and utilitarian services
Blinda, Kristina, Schnittka, Oliver, Sattler, Henrik, Gräve, Jan-FrederikLanguage:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/JSM-07-2018-0196
Date:
June, 2019
File:
PDF, 322 KB
english, 2019