The Impacts of New Media on Marketing Effectiveness

Journal of Electronic Commerce in Organizations 2019 / 04 Vol. 17; Iss. 2

The Impacts of New Media on Marketing Effectiveness

Zhang, Yudi
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Volume:
17
Language:
english
Journal:
Journal of Electronic Commerce in Organizations
DOI:
10.4018/JECO.2019040102
Date:
April, 2019
File:
PDF, 877 KB
english, 2019
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