The critical music fan: the role of criticality in collective constructions of brand loyalty
Obiegbu, Chinedu James, Larsen, Gretchen, Ellis, NickVolume:
9
Language:
english
Journal:
Arts and the Market
DOI:
10.1108/AAM-01-2019-0006
Date:
May, 2019
File:
PDF, 242 KB
english, 2019